Sophie March

“I study abroad just by myself, I think it is great to challenge yourself and travel to places you have never been and try to survive there. I didn’t know a word of Chinese when I first came here but now I can at least order food and talk to the driver.”

Kind · Achiever · Charming
Age:
19
Occupation:
Business Student
Family:
Single
Location:
Beijing · China
Archetype:
The Innocent

Bio

Sophie came to Beijing to study international business. At first she didn’t have any friends but after a while she got along with her classmates and started to spend time with them. After few months she got a little tiered of always being in university and started to explore other parts of the city.

Goals · Interest

  • Find new friends and meet people when cycling around Beijing.
  • She thinks that finding a boyfriend would be great but all relationships in her opinion should start from friendship.
  • Sophie is curious what is the world outside of her university and where do locals go.
  • She would be happy to meet new people just for a casual chat or a lunch.
  • Sophie is a little shy and might not approach a stranger by herself.

Pain Points · Concerns

  • Sophie is a little tired of university life, that is why she travels to other parts of the city and wants to find someone new there.
  • She doesn't think that dating apps are appropriate for a girl to use and people that appear there are often strange and want different things.
  • The app should work in different locations and have some information about the users, so Sophie will understand who is that person on the other side.
  • Security of location and information are two main concerns for her.

Scenario

Sophie came to Beijing to study international business. At first she didn’t have any friends but after a while she got along with her classmates and started to spend time with them. After few months she got a little tiered of always being in university and started to explore other parts of the city.

Motivations

Loneliness
Entertainment
Curiosity
Relationship
Hook-up

Personality

Introvert
Extrovert
Analytical
Creative
Loyal
Fickle
Passive
Active

Brands